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It was fun to see the incredible reaction to this product as it was the third-highest social engagement for a YETI product release since 2015. Obviously, some of the product resale affected mix this year. We were also able to give a strong nod to our culinary community. Thanks for taking my question.
I mean, land appreciates and improvements depreciate, right, the way you should think of it. MILLER: Yes, actually on the air during a Bloomberg interview, a TV interview, I don’t remember, like 2015 or ’16. That it’s the product mix has skewed higher end. Why has that happened? Because primarily land sales, right?
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