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It’s about surrounding yourself with not generalist consultants that come in and tell you this market is big and growing, right? Between, you know, the 2018 time period and 2021, the public markets experienced multiple expansion on an EV to EBITDA basis of about 11, 12 times, historically. It’s through a lot of work.
There's been some studies into this by Zillow and another firm called John Burns Research and Consulting. Like if you go back to 2018, 2019, if mortgage rates changed by 20 basis points, nothing happened. When buying conditions deteriorate, that means that people don't necessarily want to sell. It's really sensitive right now.
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