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Convertible? Equity? What kind of coin should you use to scratch off a lottery ticket?

This is going to be BIG.

Sure, there will always be another investor who hears that you’ve got a term sheet that is willing to one-up it on price, but it’s really hard to get that first one in the pool. When you see all these seed stage investors debating on Twitter and blogs what structures they support, take it for what it is—a marketing exercise.