What British American Tobacco's $31 Billion Mea Culpa Means for Investors
The Motley Fool
DECEMBER 9, 2023
Going even further, the company will begin amortizing the remaining value of those brands in 2024. Some intangible assets are amortized from the start, reducing earnings. Goodwill, a class of intangible assets that isn't amortized, must be written down when it becomes clear that its value hasn't held up. cigarette brands.
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