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For those of you who are not familiar with our presidents' meeting, it's an annual event Main Street hosts for our lower middle market portfolio company leaders to network, build relationships, share bestpractices, learn from each other, and benefit from being on Main Street's portfolio.
As a financial advisor, you should already be exploring the video content sphere , but if you haven’t yet, check out this article on why and how you should. Image BestPractices. Now that you’ve found a program or site that works best for you. It’s All About Video. What Video Can Do for You.
With lower capex and higher free cash flow, we returned nearly $4 billion to stockholders. And we meaningfully improved our return on invested capital. And in fact, we have taken all of our peak bestpractices from the United States, and we are expanding them around the world. a year early.
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With these last couple of acquisitions, it's starting to speak that same language about cost and opportunity and return on investment. I think the Wall Street Journal article that you referenced speaks to this a little bit. We've heard Jensen Huang making this very argument. Before this year, AMD wasn't able to make it.
Get started with these actionable tips and bestpractices. Increased client inquiries, conversions, and a tangible return on investment (ROI). Even a simple voice memo or bullet points sent to your account manager can become a polished, personalized article. LinkedIn for articles, Instagram for visuals).
This step aligns with corporate governance bestpractices. And it's really about having a balanced approach, balance of how you spend, making sure that we're spending our money wisely, getting the return on investment that we want. Going forward, board members that are up for reelection will be elected to one-year terms.
This includes embedding retail bestpractices across the enterprise, identifying operational efficiencies, and ensuring we have the right organizational structure in place to enable our future success. While we strive for our Foolish Best, there may be errors, omissions, or inaccuracies in this transcript.
And then, that's supplemented by marketing and tech investments to, you know, for some fuel to grow those returns. But overall, we look at this through the lens of how do we drive our return on invested capital and keeping that and growing in the high teens. Batya Levi -- UBS -- Analyst That's great. Thanks so much.
As I described in our call three months ago, store teams this year have been focused on reinforcing bestpractices that support the retail fundamentals Christina highlighted earlier. While we strive for our Foolish Best, there may be errors, omissions, or inaccuracies in this transcript.
I think we have to go through -- and the brand presidents are very excited about really standardizing bestpractices so we have better execution. While we strive for our Foolish Best, there may be errors, omissions, or inaccuracies in this transcript. So that's my focus right now.
We're also making investments in technology to make it easier for our team members to serve our guests. So now I want to end my commentary on the quarter by covering our after-tax return on invested capital, which is an important measure of the quality of both our financial results and our capital investments.
Beyond product availability, our store teams continue to focus on retail fundamentals and operational excellence, ensuring we maintain bestpractices, particularly when it comes to the guest experience. Now, I'll close my commentary on the quarter by covering our after-tax return on invested capital. a year ago.
We're on track to fully deliver in line with guidance on all aspects of the combination through efficiencies, cost synergies, and free cash flow impact leveraging operational bestpractices from Aon business services. While we strive for our Foolish Best, there may be errors, omissions, or inaccuracies in this transcript.
That's a good segue into the next area of focus, which is delivering the most efficient global operating model centered around cost discipline, margin expansion, and increasing returns on invested capital. We've brought in resources from other parts of our company to help with that and kind of utilizing bestpractices.
In total last year, our store teams rolled out new training on 25 separate bestpractices, and we've seen the benefit in our recent guest surveys. And finally, after tax return on invested capital expanded by well over 3 percentage points from 12.6% billion last year. in 2022 to 16.1%
Advertisers and vendors consistently cite ease which they're able to deliver, creative campaigns that provide a strong return on investment. And when we're on our bestpractices, it sets us up to achieve the consistency. And that scorecard was screaming greener and greener as we moved through last year.
But we're actually seeing those just the benefits of our effective marketing program, and we are really proud to say, over time, our marketing has always been effective at a very good return on customer acquisition. It's a one-year return on investment. It's just going to become like a bestpractice.
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