Experienced Heads and Cheap Legs: How to Leverage Mentoring and Advisers at a Startup
This is going to be BIG.
SEPTEMBER 14, 2012
If you're hiring for marketing, it's going to be someone who will actually test all the AdWords campaigns, run the Twitter account, write the blog posts, pitch media outlets, etc. Hire someone cheap who can hustle. Then, match that person up with a one day or so a week senior person who gets paid mostly in equity.
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