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Top 10 Blog Posts of 2022

Covisum

The Most Popular Blog Posts in 2022. Over the past year, you've spent a lot of time reading about financial planning best practices, financial technology, and attracting new prospects. Enjoy this recap of the 10 blog posts our readers found most impactful over the past year.

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Video Marketing Best Practices for All of Your Marketing Channels

FMG

As technology evolves, so does the best way to reach clients and potential prospects. The hard part of video usage is deciding the best way to use it after its creation. Some might argue posting it to social media as is and others might suggest cutting out the best parts for multiple posts. Boosting Blogs with Video.

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Lock in Success: Your 2025 Marketing Game Plan

Indigo Marketing Agency

Planning ahead gives you the time to create a strategy that actually works , whether it’s video content, thoughtful blogs, or building an online presence that reflects who you really are. Your clients want to hear from you—not just read a blog or look at a brochure. That’s why video is so powerful.

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Tips From Top Websites for Financial Advisors

Indigo Marketing Agency

Potential prospects are poking around your site, vetting your credibility, and looking for reasons NOT to hire you. But there are some proven best practices to follow that never go out of style. Prospects aren’t hiring a faceless corporation or buying a one-off product. They’re partnering with you.

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Indigo Marketing Agency Featured in Bob Veres’s Inside Information

Indigo Marketing Agency

Veres notes, “When clients tell prospects about your services, particularly if the reviews are favorable, that can be the most powerful marketing message you’ve ever had at your disposal—way more powerful than a blog or flashy website.” Check them out here: Best Practices for Using Testimonials in Your Marketing (with Leila Shaver).

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How to Repurpose Content: The Ultimate Guide for Financial Advisors

FMG

Blogs and webinars are the best content for establishing this groundwork because of their long format and research requirements. Blogs SEO: The largest benefit of a blog is the opportunity for search engine optimization. Blogs on your websites are there to help increase your searchability.

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3 Tips to Building an Effective Communication Strategy

FMG

Providing thought leadership in these areas can make all the difference for prospects and current clients alike. Create Content Regularly : Aim to produce two to three blog posts per month. Repurpose your blog posts to fuel your other communication channels, like your monthly newsletter, emails, and social media posts.