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4 Creative Ways Financial Advisors Can Use Calls-To-Action + 6 Examples

FMG

Call-To-Action Best Practices So, what exactly is a call to action? Offer Something Free People love free, so whether you offer them the opportunity to sign up for a newsletter, download an eBook or whitepaper, or whatever it may be, make sure you are using this in your CTAs. And the text, “You only get one retirement.