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We'll also provide an update on our asset management activities, our recent dividend declarations, our expectations for dividends going forward, our recent investment activities and current investment pipeline, and several other noteworthy updates.
On the commercial side of the business, investments we've made to capitalize on a multibillion-dollar growth opportunity in the B2B space continue to pay dividends. Our new commercial division continues to strategically add feet on the street to our sales force, and we are leveraging data analytics and training to better enable their success.
With lower capex and higher free cash flow, we returned nearly $4 billion to stockholders. And we meaningfully improved our return on invested capital. We also continue to leverage data to create a more flexible, efficient, and intelligent network. a year early. Our team focused on what we could control.
This includes embedding retail bestpractices across the enterprise, identifying operational efficiencies, and ensuring we have the right organizational structure in place to enable our future success. At Stitch Fix, we are on a journey to transform our business and our efforts remain focused on two areas.
Within our merchandising, we'll continue to invest in our industry-leading owned brand portfolio, along with the expansion of key national brand partnerships, like Ulta Beauty, Levi's, Apple, and Disney. These areas have always been a source of strength, and we want to ensure we continue to differentiate our experience from our competitors.
Get started with these actionable tips and bestpractices. Increased client inquiries, conversions, and a tangible return on investment (ROI). Leverage Strategic Content Creation Your content is the voice of your brand. How can you set your business up for growth in 2025?
We're on track to fully deliver in line with guidance on all aspects of the combination through efficiencies, cost synergies, and free cash flow impact leveraging operational bestpractices from Aon business services. And fourth, bottom line growth. So everything is in the construct of that. Listen, we love this platform.
Since the full chain rollout of this new tool, our team members have leveraged the technology more than 50,000 times, giving answers in a highly efficient average chat time of less than one minute. Leveraging those flavors that everybody loves for the fall. was nearly 3 percentage points higher than a year ago.
That's a good segue into the next area of focus, which is delivering the most efficient global operating model centered around cost discipline, margin expansion, and increasing returns on invested capital. Closing the fourth quarter with net leverage of 5.2 I believe there's tremendous opportunity ahead for American Tower.
Beyond product availability, our store teams continue to focus on retail fundamentals and operational excellence, ensuring we maintain bestpractices, particularly when it comes to the guest experience. Now, I'll close my commentary on the quarter by covering our after-tax return on invested capital. a year ago.
As we move forward, we'll leverage our 2017 acquisition of Chip to help us build unmistakable recognition for Target same-day delivery. And in the same way we focus on our store and digital assets, we continually invest in our team. And finally, after tax return on invested capital expanded by well over 3 percentage points from 12.6%
I am extremely excited to be here, and I'm looking forward to engaging closely with the investment community. We are investing in our already strong core and leveraging technology, which will continue to augment our growth through a rapidly changing music industry. Batya Levi -- UBS -- Analyst That's great. Thanks so much.
In fact, we're leveraging the strength we've gained from decades of growth and making changes in how we operate to carry forward the magic of Tar-zhay for today's consumer. Advertisers and vendors consistently cite ease which they're able to deliver, creative campaigns that provide a strong return on investment.
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