Indigo Marketing Agency

AUGUST 21, 2024

The idea is simple: provide something of value that entices your prospects to share their details, allowing you to nurture the relationship and convert them into paying clients over time. Checklists or worksheets: Maybe your prospects are drawn to practical tools that help them assess their financial situations.

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Indigo Marketing Agency

AUGUST 15, 2024

Common objectives include: Increasing brand awareness Generating leads Converting prospects into clients Retaining existing clients Understanding your goals will help you prioritize spending, measure the results of your marketing efforts, and make adjustments as needed. Around 25-30% of the budget should go here.

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Indigo Marketing Agency

DECEMBER 11, 2024

How do you ensure your messaging cuts through the noise and drives prospects to take action with your firm? The secret lies in mastering the prospect journey, blending automation with personal touch, and strategically diversifying your communication channels. Prospects generally go through three main stages before becoming clients.

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FMG

FEBRUARY 3, 2023

Call-To-Action Best Practices So, what exactly is a call to action? And using more than one CTA for each audience is a great way to seamlessly lead prospects around your site and create transparent sections for each niche. They have nailed it with their CTAs, and we love how they incorporated them into their website.

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