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And that market, we're still seeing active bids. We look forward to you joining us at our investor day at the NewYorkStockExchange on February 15. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability. We introduced our Gen3 Core product.
Last week, Camden's board and executive management team rang the closing bell of the NewYorkStockExchange to celebrate Camden's 30th birthday as a public company. Today, there really isn't a lot of great opportunities just given the bid ask spread between buyers and sellers.
Or have you contemplated other options such as substantial issuer bids? For the $100 million that we plan to start executing on immediately, that's under the NCIB, the normal course issuer bid that we filed in this fiscal year. Just give us a little color on that. Asha Bakshani -- Chief Financial Officer Todd, thanks for the question.
Our investment in pre-bid solutions across Meta and TikTok will position us for future social growth as dollars shift into proprietary platform. The addition of Sybase AI, we take campaign optimization to the next level, leveraging these and other data signals to drive advertiser KPIs more effectively than standard bidding algorithms can.
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