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year to year organically as services revenue was down 8% in line with prior quarter, and resale declined 19%. largely due to disciplined resource management, ongoing actions to optimize our data centers and networks, and the lower mix of resale revenue. The resale element is a relatively small component of the improvement.
Cloud infrastructure and IT outsourcing organic revenue declined 7%, an improvement from double-digit declines we saw in the prior three quarters due to a significant resale transaction delivered in the quarter. Modern Workplace organic revenue declined year to year in the mid-teens impacted by resale revenue, which was down 30%.
While resale revenues performed as expected, down 28% year over year, services revenue declined 8% helped by higher-than-anticipated in-quarter volumes. The lower mix of resale revenue also contributed to the year-to-year margin improvement. Moving to GIS. Profit margin expanded over two points to 7.3%. The book-to-bill ratio was 0.67
Tight inventory levels in the resale and new home market propelled demand for available new homes, and we offered a combination of attractive pricing and compelling mortgage rate programs to capture that demand. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability.
And today, it's about taking market share from single families -- single-family market because it's so upside down on a cost to rent perspective and lack of inventory in the resale market. But there's still just a massive bid-ask spread between people who want to buy versus people who want to sell.
It also results in more competitive bidding inventory that we were previously selling, which is again, higher price translates into higher margins. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability. So, ad tech in general, boosts our margins. So, that's one bucket.
Already, our agents have reported a mostly seasonal resurgence in bidding wars. When you have this much mortgage interest rate volatility and you're guaranteeing people loans for 30 years, you're going to have a long-term problem with resale inventory. At one extreme, a Fremont California listing got 50 offers last week.
Overall, we do expect markets to return to a more balanced new home versus resale equilibrium in the future, with some of our submarkets already experiencing increased competition from existing home inventory. That's also going to increase the availability of resale inventory, which will impact a bit, ability to push pricing.
fashion resale player. The take rate bridge on the left shows Etsy Ads as a primary driver of this strength where improved ad relevancy and optimized bidding by giving us the ability to deploy more of sellers' budgets and deliver attractive return on ad spend to sellers in the process. Depop's full-year GMS growth in the U.S.
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