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Our business was reinforced by strong market conditions, including expansion in the mobile advertising market and continued adoption of real-time bidding. I had a couple of questions about header bidding, aka real-time bidding, I guess, those are the same term. Then I've heard that Unity will be bidding into AppLovin MAX supply.
As a reminder, this webinar is being recorded. Looking beyond these rapid growth areas, our revenue in the quarter was impacted by some macro softness and a large DSP buyer on our platform that changed their bidding approach as mentioned on our call in May. My name is Annabeth Ferris, and I will be your Zoom operator today.
And as a reminder, today's webinar is being recorded. I will now turn the webinar over to Stacie Clements with the Blueshirt Group. For example, OpenWrap, our header bidding wrapper solution across CTV, mobile app, and web environments, drives increased yield for publishers and streamlines our engineering and ad operations.
Welcome to Tencent Holdings Limited 2024 third-quarter results announcement webinar. And please be advised that today's webinar is being recorded. Now, let me introduce the management team on webinar tonight. And we -- there's the infrastructure bid. Thank you, all, for joining our results webinar.
That MAX auction has gone from the inefficient world of waterfall to programmatic bidding. Vast majority of the auction is now in a bidding state, and so it's continuously gotten more efficient. Operator This concludes our question-and-answer session and today's webinar. Our advertising has also gotten a lot more efficient.
Welcome to Tencent Holdings Limited 2023 second-quarter results announcement webinar. Operator instructions] And please be advised that today's webinar is being recorded. It also results in more competitive bidding inventory that we were previously selling, which is again, higher price translates into higher margins.
As we pointed out last quarter, we will present the key findings and action plan of the asset review in our webinar to be scheduled for June this year. And then I guess my question is really around -- we sort of discussed some of the rail concessions, some of the permits, the Samarco liabilities, etc. Now moving on to cash generation.
This webinar is being recorded. Exactly three months ago, we launched Activate, our end-to-end SPO solution that enables buyers to execute non-bidded direct deals on PubMatic's platform while accessing CTV and premium video inventory at scale. My name is Catherine and I'll be your Zoom operator today.
Our focus on driving higher through-cycle profitability is reflected in our results as we proactively mix bids across our end markets. During our new era of NAND webinar last month, we introduced the world's highest capacity BiCS8 two-terabyte QLC memory die specifically designed to meet growing data center and AI storage needs.
And as a reminder, today's webinar is being recorded. This growth enabled us to offset a revenue headwind from a bidding change by one of our top DSP buyers that emerged midyear. Or is it more just a technical sort of bidding issue? My name is Kelsey, and I will be your Zoom operator today. Stacie, over to you. Go ahead, Jason.
And as a reminder, this webinar is being recorded. And then, commerce and Connect participants, they create more bids for our publishers, which generates more revenue for them. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability. Stacie, over to you.
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