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We manage both our land and our production inventories to drive cash flow and returns on investment. We focus our asset-light model in order to drive balance sheet efficiency and drive return on investment. There is a constant drumbeat at Lennar to be laser-focused on returns on invested capital and cash flow.
And we believe we'll keep growing going forward as we enhance the return on investment to advertisers and therefore, enhance what advertisers are willing to spend with us. It also results in more competitive bidding inventory that we were previously selling, which is again, higher price translates into higher margins.
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