Remove Blog Remove Prospects Remove Return On Investment
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Those pesky split infinitives!

Investment Writing

The recorded version of my webinar How to Write Investment Commentary People Will Read is for sale on my website. Writing about topics that will interest your clients—and packaging them in a reader-friendly way—will boost your return on investment. Boost your blogging now! Have a great summer! Read more testimonials !

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New Year, New Growth: Is Your 2025 Marketing Plan Ready?

Indigo Marketing Agency

Thought leadership blogs: Frequent posts showcasing expertise establish you as a trusted resource. Increased client inquiries, conversions, and a tangible return on investment (ROI). Tailored distribution: Share your content across social media, email, and your blog to reach clients where they are. The result?

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How to Repurpose Content: The Ultimate Guide for Financial Advisors

FMG

Blogs and webinars are the best content for establishing this groundwork because of their long format and research requirements. Blogs SEO: The largest benefit of a blog is the opportunity for search engine optimization. Blogs on your websites are there to help increase your searchability.

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Grow Big or Go Home: The Power of Growth Marketing

Indigo Marketing Agency

Principles of Growth Marketing Growth marketing differs from other marketing strategies because it focuses on the entire client life cycle, rather than what it takes to convert a prospect to a client. This can be in the form of blog posts, videos, podcasts, webinars, or courses.

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Why Advisors Should Use a Visual-First Marketing Strategy (And How to Create One)

FMG

Instead of a wall of text, prospects or customers are able to enjoy educational and interesting videos. In addition to engaging customers and prospects, video has a great ROI. For financial advisors, video content should be part of their portfolio to better engage with clientele. What Video Can Do for You. Coming Up with Ideas.

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Should I Break Up With My Marketing Provider? A Guide for Financial Advisors

Indigo Marketing Agency

A reputable marketing provider will have no problem providing KPIs (and they’ll even help you understand them—check out our recent blog for the 12 critical marketing KPIs you should track !). Any marketing provider can post a blog every month, but what’s the point if the content doesn’t connect with your ideal audience?

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5 Expensive Marketing Tactics That Aren’t Worth the Money (& What to Do Instead)

Indigo Marketing Agency

I promise you don’t have to pay this much for a secure, mobile-responsive website that grabs your prospects’ attention. In fact, we’ve found that spending extra time and money on your website has diminishing returns. It was a very effective way to convert prospects into clients. That’s not a bad return on investment.