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O'Reilly's growth story is far from over O'Reilly has a roughly 50-50 split between sales to do-it-yourself (DIY) and professional mechanics, allowing it to expand into any market across the United States. ORLY return on investedcapital; data by YCharts.
Supported by our tenacious approach to innovation, I believe we're best positioned by far to capitalize on this billion-dollar market opportunity as dentistry quickly pivots to 3D printing technology for the future. The increase was mostly driven by professionalservices spend and partially offset by our cost initiatives during the year.
And as we go into 2025, year two, we remain well-positioned to continue to deliver mid-single digit or greater organic revenue growth, continued margin expansion in line with our historic performance, strong adjusted EPS growth, double-digit free cash flow growth, and disciplined capital allocation.
Lifecycle services: Consulting, professionalservices (engineered-to-order solutions), cybersecurity, and asset management. ROK Return on InvestedCapital data by YCharts. According to this chart, Rockwell has historically maintained the highest ROIC over time despite recently being matched by ABB.
What makes these expansion plans look so promising for investors is that O'Reilly's return on investedcapital (ROIC) of 67% is one of the highest on the market. These greenfield expansion opportunities should allow it to extend its 20-year streak of adding at least 149 stores annually. Image source: Getty Images.
We're leaning into areas where the return on investment is the strongest, specifically large transactions and our best industry verticals. Professionalservices revenue was $33.5 As we stated previously, professionalservices revenue can fluctuate quarter to quarter due to the timing of large projects.
First, we have deepened our relationship with our partner ecosystem to help drive further alignment with our customers, while also focusing on enhancing our professionalservices strategy to better support customer engagement and adoption. Next question is coming from Matthew Hedberg from RBC Capital Markets. Operator Thank you.
Professionalservices revenues were $17.2 Professionalservices revenue growth was impacted by pressure on bill rates even as utilization from a billable hours perspective improved year over year. Capital expenditures were approximately $600,000 in the quarter, resulting in free cash flow of $5.3 revenues were $23.4
Operator Your next question comes from the line of Rishi Jaluria with RBC Capital Markets. So, what's driving customers to come to us is just increased -- it's return on investment. I wanted to touch on capital allocation. Just a question on professionalservice. Brian Peterson -- Analyst All right.
To capitalize on this opportunity, Zeta is making investments into expanding our enterprise mobile capabilities to fuel conversational experiences. Marketing budgets must be tied to measurable outcomes that generate a strong verifiable return on investment, which Zeta delivers. Please go ahead. Thank you, guys.
This decision reflects who we are today, an enterprise-grade full suite human capital management company. A global analytics professionalservices company with 35,000 employees in 40 countries recently, we have live with Dayforce HR and payroll for 17,000 employees in the U.S. in fiscal year '22. That would be crazy.
Today, I would like to review our fast transition progress and discuss key drivers of our business in 2024 and how we are positioned to capitalize on them. At that time, we talked about how we have invested heavily for years to build a world-class cloud-native SaaS offering, which allows our customers to secure their data automatically.
These required significant investment and the markets have not seen the growth in profitability we had expected over the past several years. We see an opportunity to shift these resources toward strategic areas that have a higher potential return on investment, and we continue to drive toward our goal. Services, also by 9%.
We'll put some professionalservices against that. So professionalservices are making up a bigger proportion, not a much bigger proportion, but a slightly bigger proportion. Maybe the franchisees themselves are not making profits because they're taking on all the capital to open up the stores and spend.
Ideally, the business should also enjoy sustainable catalysts that can see it sustain multiyear growth, thus generating solid capital gains for its stockholders. Sign Up For Free Here are three stocks with solid potential to do well in 2025 that you can consider adding to your investment portfolio. Start Your Mornings Smarter!
It's worth noting this includes a $22 million working capital headwind driven by growth with agencies and the industry's longer payment cycles. We expect future partners to take on some of the professionalservices we provide customers today, taking additional costs out of our business. Please proceed with your question.
He is chairman and CEO of Harper & Associates, his consulting and advisory business, and chairman and co-founder of Miami-based investment fund Vision One, as well as a “working equity partner” at private-equity firm Azimuth Capital, which invests in energy and the energy transition.
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