Want to Recruit Top Talent? Start Thinking of Work as a Product That You Sell.
This is going to be BIG.
OCTOBER 18, 2022
So many times, I’ve heard founders ask me, “How do I find great engineers?” or “Do you know any awesome marketers?” That always struck me as the wrong way of looking at the problem—but I couldn’t quite figure out why. I realized that you’d never ask this question if you had built a consumer app and you were trying to do customer acquisition. No one ever asks, “Where do you find users for my dating app?
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