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3D printing is targeted at the enormous tail of the curve, meaning complex, low-volume, high-mix part types where injection molding tooling often presents a prohibitive return on investment for the OEMs. The increase was mostly driven by professionalservices spend and partially offset by our cost initiatives during the year.
We're leaning into areas where the return on investment is the strongest, specifically large transactions and our best industry verticals. Professionalservices revenue was $33.5 As we stated previously, professionalservices revenue can fluctuate quarter to quarter due to the timing of large projects.
I would say the other -- the second one would be industry and product specialization where, as another example, NFP had a professionalservices client who they were working in the health arena. And together, we're able to now provide risk capability services for that client. We're making allocations inorganic.
First, we have deepened our relationship with our partner ecosystem to help drive further alignment with our customers, while also focusing on enhancing our professionalservices strategy to better support customer engagement and adoption. The Motley Fool has positions in and recommends UiPath.
So, what's driving customers to come to us is just increased -- it's return on investment. Just a question on professionalservice. But it seems the professionalservices part of Veeva solutions continued to be a weak spot in the report this quarter. And we're really the only company doing that.
Professionalservices revenues were $17.2 Professionalservices revenue growth was impacted by pressure on bill rates even as utilization from a billable hours perspective improved year over year. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability.
Marketing budgets must be tied to measurable outcomes that generate a strong verifiable return on investment, which Zeta delivers. We're seeing messaging connected to CTV, and we're seeing messaging connected to social, both of which are very, very powerful when you look at the return on investment through our use case capabilities.
And some of the organizations that went live on Dayforce in Q3, a leading global customer service organization with 82,000 employees in 45 countries expanded its current Ceridian partnership by adding employees in Kenya on the Dayforce for core HR, time and attendance, recruiting, onboarding and self-service. in fiscal year '22.
These required significant investment and the markets have not seen the growth in profitability we had expected over the past several years. We see an opportunity to shift these resources toward strategic areas that have a higher potential return on investment, and we continue to drive toward our goal. Services, also by 9%.
We introduce this service because we know security teams are stretched thin, and MDDR builds upon automation enabled by the SaaS platform and maximizes their return on investment. And regarding our AI capabilities, we invested tremendous effort with Athena AI, not just for our customers, but also for our analysts.
We expect future partners to take on some of the professionalservices we provide customers today, taking additional costs out of our business. That has already shown an increased return on investment for the marketer and higher revenue to the publisher with us sitting in the middle of the transaction.
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