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Given the rapid pace of additive technology evolution for both healthcare and industrial applications, we have great confidence in our longer-term growth prospects. The increase was mostly driven by professionalservices spend and partially offset by our cost initiatives during the year. And I'm thrilled with the prospects.
I've spoken extensively with hundreds of customers, prospects, partners, and Appian staff. We're leaning into areas where the return on investment is the strongest, specifically large transactions and our best industry verticals. Professionalservices revenue was $33.5 million, down 1% year over year.
Over the past few weeks, I have traveled to see customers and prospects across North America and Europe. This opportunity is for a mortgage use case by which prospective homebuyers can apply entirely online 24 hours a day, replacing a traditional paper process. Professionalservices revenues were $17.2 revenues were $23.4
I would say the other -- the second one would be industry and product specialization where, as another example, NFP had a professionalservices client who they were working in the health arena. And together, we're able to now provide risk capability services for that client. David Motemaden -- Evercore ISI -- Analyst Thank you.
So, what's driving customers to come to us is just increased -- it's return on investment. Just a question on professionalservice. But it seems the professionalservices part of Veeva solutions continued to be a weak spot in the report this quarter. And we're really the only company doing that.
Other highlights of the quarter included another record break in insights, where we had a record number of attendees, including customers, prospects and partners, and we showcased meaningful product innovation across the Dayforce platform, which Joe will discuss in a few minutes. Noemie will dig into the guidance details shortly.
To capitalize on this opportunity, Zeta is making investments into expanding our enterprise mobile capabilities to fuel conversational experiences. Feedback from customers and prospects at ZETA LIVE also reinforced our belief that we are at the beginning of a marketing cloud replacement cycle. So we continue to see a lot of at-bats.
These required significant investment and the markets have not seen the growth in profitability we had expected over the past several years. We see an opportunity to shift these resources toward strategic areas that have a higher potential return on investment, and we continue to drive toward our goal. Services, also by 9%.
We introduce this service because we know security teams are stretched thin, and MDDR builds upon automation enabled by the SaaS platform and maximizes their return on investment. I'm just curious, as you're having more conversations with your customers and prospective customers, how often is that coming up for Varonis?
Our early investments in AI and first-party data are resonating with customers and prospects, fueling our record fourth-quarter results, and contributing to our market share gains. We believe these investments will propel us to over $2 billion in annual revenue by 2028 as outlined in our Zeta 2028 plan.
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