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Marketing budgets must be tied to measurable outcomes that generate a strong verifiable return on investment, which Zeta delivers. We're seeing messaging connected to CTV, and we're seeing messaging connected to social, both of which are very, very powerful when you look at the return on investment through our use case capabilities.
We introduce this service because we know security teams are stretched thin, and MDDR builds upon automation enabled by the SaaS platform and maximizes their return on investment. And regarding our AI capabilities, we invested tremendous effort with Athena AI, not just for our customers, but also for our analysts.
As I reflect on nearly 4 years as a publiccompany, Zeta's trajectory has never been clearer. Zeta has been incredibly consistent, beating and raising guidance for 14 consecutive quarters and increasing revenue 20% or greater while also expanding our free cash flow margin for 4 straight years as a publiccompany; second, momentum.
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