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When I talk to advisors who are investing heavily in their marketing and not seeing results, I often find out they’re paying exorbitant prices for certain services. 25,000 on webinar marketing. I promise you don’t have to pay this much for a secure, mobile-responsive website that grabs your prospects’ attention. Sound familiar?
The recorded version of my webinar How to Write Investment Commentary People Will Read is for sale on my website. Writing about topics that will interest your clients—and packaging them in a reader-friendly way—will boost your return on investment. Susan was able to jump very quickly into technical material.”
It’s also important to remember that you may receive more prospective client inquiries, but if they’re not actually converting into clients or they don’t align with the ideal clients you’re trying to attract, something is off. Posting just to post won’t increase your followers or convert prospects into clients.
Blogs and webinars are the best content for establishing this groundwork because of their long format and research requirements. Having someone else present can help this feel more natural When repurposing our “5 Retirement Mistakes” webinar, we opted for an animated video and added an additional retirement tip.
Convert 5% of webinar attendees into paying clients. Increased client inquiries, conversions, and a tangible return on investment (ROI). Webinar Spotlight: How Advisors Can Use Video to Stand Out 4. Goals like increase website traffic or gain new clients are a start, but specificity is key. The result?
Principles of Growth Marketing Growth marketing differs from other marketing strategies because it focuses on the entire client life cycle, rather than what it takes to convert a prospect to a client. This can be in the form of blog posts, videos, podcasts, webinars, or courses.
The industry has taken notice of this expertise as evidenced by the over 1,200 people who registered for our initial AI webinar in September. Over the past few weeks, I have traveled to see customers and prospects across North America and Europe. 150 billion asset bank, making this our largest customer to date in Japan.
Fourmile is a particularly exciting prospect. Barrick has an unmatched growth portfolio that separates us from the industry with prospects of even more to come from our ongoing exploration initiatives. And the first thing is to try and get a grip of exactly how big this prospect is. Steven Green -- Analyst Thanks. Anita again.
I will be your moderator for Strategy's 2024 fourth quarter earnings webinar. Some of the information we provide during today's call regarding our future expectations, plans and prospects may constitute forward-looking statements. I'd like to welcome you all to today's webinar and our first ever earnings call as Strategy.
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